Miquel Gallardo

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'Disappearingly Good' – a concept bridging history and modern playfulness, made to refresh the image of the timeless Swedish soda, Zingo. Our mission was to connect with today's consumers while staying true to Zingo's rich heritage. To achieve this, a new visual identity was created, drawing inspiration from the updated packaging. This involved updated brand typography and colors, paired with the modeling and rendering of 3D assets to meet new digital demands. Additionally, we introduced a new auditory brand world. By reintroducing the iconic tagline "Disappearingly Good," the campaign aimed to position Zingo as both timeless and contemporary, merging tradition with modern appeal across digital and physical platforms – establishing Zingo’s place in Swedish soda history while engaging the next generation of soda enthusiasts.