How do you rebound from a historically bad football season? Following the disappointing 2023 season in Allsvenskan, AIK Football found themselves in 11th place, dangerously close to relegation. However, despite relentless taunts from their rivals, AIK supporters remained steadfast in their dedication. Notably, their unwavering presence in the stands secured the club a top spot in the crowd league, awarded to the team with the highest attendance in the stands.

This resilience exemplified the spirit of AIK supporters, who thrive on adversity - like fuel to a fire. In a move to acknowledge their rivals' unwavering commitment, AIK launched the Golden Fuel Awards. An interactive website and award that allowed supporters to vote for the most motivating attempt by rivals to bring the club down. As planned, the campaign took a meta-twist, sparking viral interest among rivals who indirectly contributed to AIK Football breaking the all-time record for seasonal ticket sales.